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Culture in transformation

Analysing corporate culture

Corporate culture assessment: understand the expectations and unwritten rules people actually live by, and how they relate to your strategy.

Analysing corporate culture
  • Siemens
  • Porsche
  • Bayer
  • BASF
  • Henkel
  • Sony
  • Metro Group
  • McDonald’s
  • E.ON
  • Dräger
  • Sennheiser
  • Schüco
  • WIKA
  • Currenta

Culture shows in recurring decisions, expectations and ways of working together. To change it, you first need to understand which patterns actually drive day-to-day work. Our corporate culture assessment combines an employee survey with interviews and joint evaluation, turning a hard-to-grasp topic into concrete questions for development.

What you come away with

  • Clear cultural patterns and differences
  • A joint assessment against the strategy
  • Clear starting points for leadership and collaboration

How we work

  1. 01

    Clarify the reason

    Define the strategic task, observable everyday situations and the people who matter.

  2. 02

    Survey

    Combine an online survey, one-to-one interviews and focus groups, depending on the brief.

  3. 03

    Interpret

    Discuss patterns, contradictions and gaps between today’s culture and the one you want.

  4. 04

    Choose levers

    Adjust the structures and routines that can be decided on, and watch how the culture responds.

Video: the Systemic Culture Compass

How the Systemic Culture Compass makes an organisation’s lived culture visible across four basic orientations.

Culture as part of the strategic question

Changed market conditions or a new strategy can reveal that the existing way of working together no longer fits the desired development. Culture is the dynamic result of ongoing interaction and communication. It influences which decisions seem self-evident, how people talk to one another and which behaviours are expected. An analysis therefore does not begin with the label “good” or “bad” culture.

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Together with those responsible, we clarify which strategic tasks lie ahead and in which everyday situations the fit of the lived culture becomes questionable. These can be, for example, decision paths, cooperation between departments or the way new ideas are handled. The analysis focuses on observable patterns and their effect on the company. Stated values are one source, but no substitute for the question of what employees actually experience.

Combining quantitative and qualitative perspectives

We recommend a combination of quantitative and qualitative methods. A compact online survey tailored to the assignment can capture key parameters of the current culture. Interviews with individuals or focus groups check the findings and add nuances that a number cannot explain. Conversations reveal contradictions and possible conflicts as well as strengths.

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We choose participants and formats to suit the question at hand and make transparent which statements a survey supports and which are initially only hypotheses. The qualitative deep dive helps, for example, to understand why one department experiences a rule as support and another as an obstacle. Only the combination of both perspectives makes the formative cultural patterns discussable. The Systemic Culture Compass serves to visualise the characteristics; it does not replace the evaluation of the specific situations.

Culture cannot be changed at the push of a button. You can shape its conditions and observe its effects.

Putting today’s culture and the desired future on the table

The analysis condenses observations into a shared picture: Which communication and decision premises shape the organisation today? Where do they support the strategy and where do they stand in its way? The culture survey explicitly distinguishes between today and the future. This makes it possible not only to take a snapshot, but to hold a well-founded discussion about the desired development.

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Leadership, employees and other relevant groups look at the results from their respective roles. Differing perceptions are retained as insight instead of being smoothed into a seemingly uniform culture score. The result is a basis for decisions about concrete organisational levers. A culture analysis cannot itself guarantee a direct change in behaviour. It shows which patterns need attention and where an intervention appears sensible.

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Turning findings into indirect levers for change

Culture cannot be changed by instruction. Development happens “indirectly”: we look at the conditions that can be influenced and under which culture emerges. These include strategic positioning, formal communication and decision-making structures, the staffing of leadership and key positions, and people development.

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Based on the analysis findings, those responsible select suitable starting points. A new meeting routine, for example, can bring more perspectives together before a decision; clarifying roles can make recurring conflicts manageable. Whether an intervention has the desired cultural effect is then observed and incorporated into the next step. In this way, the analysis leads to a verifiable development process. The aim is a culture that supports the company's tasks, not the adoption of a general cultural ideal.

For the culture diagnosis, we use a compact online survey, individual interviews and focus groups. Combining them is important, because quantitative patterns can show differences between groups, but their meaning often only becomes clear in conversation. Questions about the current and the desired culture provide a further point of reference.

We do not let a single average across all units do the talking: contrasting perceptions in particular can point to a decisive interface or an unspoken rule. The Systemic Culture Compass is designed to visualise such patterns and so make them discussable. They are then linked to the strategic task.

Culture is a complex of decision premises that have not been explicitly decided. It is therefore not changed by a new statement of values. Influence arises through decisions that can be shaped: for example through formal communication channels, the staffing of key roles, organisational structure and people development. After an intervention, we observe which change in behaviour actually occurs. This may differ from the intention; that difference belongs in the further work. The analysis thus provides a verifiable starting point for culture development without promising simple controllability.

Culture cannot be fully explained from individual statements or a survey. It becomes observable in recurring situations: Who can disagree, how is a mistake handled and which expectations operate unspoken? We link such examples to formal structures, leadership behaviour and the strategic task. Different views from units and hierarchical levels are set side by side so that an average does not conceal important tensions.

Together, participants examine which patterns support their current performance and which make a desired change more difficult. The result is well-founded hypotheses and starting points for work on concrete conditions. A culture analysis does not provide a conclusive character diagnosis of the people in the company; its findings must be tested in further decisions and experience.

Frequently asked questions

Can corporate culture be measured?

Not as a single number, but its patterns can be made visible. We recommend combining a short online survey with one-to-one interviews and focus groups. Quantitative patterns show differences between groups; what they mean often only becomes clear in conversation. The Systemic Culture Compass visualises today’s and the desired culture without reducing it to one score, and conflicting perceptions are kept as findings.

When is a corporate culture assessment worthwhile?

When the culture people live no longer seems to fit the strategic task, or when change keeps failing because of recurring decision-making and communication patterns. New market conditions or a new strategy often bring this to light. Robert A. Sedlák, founder and CEO, in PVH-Magazin 2021: “Culture is central to a company’s identity and cannot be changed at the push of a button or by decree.”

Why are written company values not enough?

Value statements describe an aspiration. An assessment also asks which expectations, decisions and routines really shape everyday work: who can disagree, how mistakes are handled, which expectations work without ever being said? Culture is a set of decision premises that nobody explicitly decided on, so a new values statement will not change it.

How do you develop culture after the assessment?

Indirectly, by changing the conditions that can be shaped: strategic positioning, formal communication and decision-making structures, who fills leadership and key roles, and people development. A new meeting routine can bring more perspectives into a decision; clarifying roles can make recurring conflicts workable. We watch whether each intervention has the intended effect and build that into the next step.

In practice

transformis consultants writing together on a glass wall

Case study

Logo WIKA

Culture development at WIKA: surveying the lived culture worldwide

How the WIKA Group surveyed its corporate culture across all regions with its Strategy 2030 in mind: using a survey, interviews and the Systemic Culture Compass.

  • Global culture survey in 2022 across four regions: an online survey based on the Systemic Culture Compass, followed up with qualitative one-to-one interviews.
  • Survey and interviews completed in all regions; management announced that it would review the results with the management team and the regional core teams.
  • A bilingual website supported the survey with its goals, process, background and answers to frequently asked questions.
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Prefer to talk directly?

What decision are you facing? Together, we clarify your situation, the people involved and the right next step.

Laura Wruck

Laura Wruck

Head of Values and Corporate Culture competence team | Senior Project Manager | Business mediator

Eva Scholz

Eva Scholz

Senior Consultant | Head of Organisation competence team | Business mediator

Your initial call

Let’s talk about your situation and what you want to develop in your organisation.

  • Your situation
  • What brings you to us
  • Possible next steps
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