

Head of Values and Corporate Culture competence team | Senior Project Manager | Business mediator
Laura Wruck
Focus areas
- Transformation processes
- Corporate culture
- Business mediation
- Leadership
Profile
Laura Wruck is Senior Project Manager and business mediator at transformis Consulting SE and heads the Values and Corporate Culture competence team. Focus areas: transformation processes, corporate culture, business mediation, leadership and organisation.
Profile
Since 2018, Laura has brought her expertise and her strength in design and delivery to our transformation and culture development processes. She heads the transformis® corporate culture competence team, firmly convinced that culture must never be reduced to an HR issue: it is a “business issue” and should always be observed and assessed in the context of strategy. As a project manager, she confidently handles the complexity of our client projects and keeps all the threads together. A certified business mediator, she resolves interpersonal conflicts with empathy and good cheer and guides even the most difficult situations towards solutions and goals.
Consulting focus
Transformation processes Corporate culture Business mediation Leadership Organisation
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“Personal support, a strong service focus and a high standard of quality, to develop tailored, pragmatic solutions and make them last.”
Focus areas and expertise
- Developing process architectures for holistic, far-reaching organisational transformation and supporting consistent implementation
- Planning and running strategy development and strategy review processes
- Supporting strategy implementation processes
- Planning, conducting and evaluating strategic market and customer analyses
- Planning and conducting culture analyses as part of organisational development
- Designing and implementing new organisational and leadership structures with the communication, leadership and management routines that go with them
- Developing tailored learning architectures that link organisational development with individual learning
- Conducting mediations
Qualifications & certifications
- Organisational design workshop – Mit innovativen Strukturen zum agilen Unternehmen, Dr. Marco Olavarria, in cooperation with Handelsblatt Fachmedien
- Internal training as a systemic organisational consultant, with supervision by Prof. Dr. Rudolf Wimmer, Witten
- Digital Trainer qualification, Laura Markert, openmjind
- Fundamentals of facilitation with Dr. Christiane Zerfass
- Workshop: Being Digital in a systemic context, Dr. Nina Haas, osb
- Certified business mediator under the German Mediation Act (Mediationsgesetz), Mediationsakademie Berlin
- Microsoft Office Specialist (MOS) in Word, Excel and PowerPoint
- Trainer qualification: examination under the German Trainer Aptitude Ordinance (AEVO), Chamber of Industry and Commerce (IHK)
- Languages: German, English, French (basic)
Education and professional background
- Head of Corporate Culture competence team, transformis®
- Certified business mediator, transformis®
- Senior Project Manager, transformis®
- Consultant, transformis®
- Consulting assistant, transformis®
- HR officer at an international family business, focusing on implementing a digital applicant and HR management system and on designing and supporting HR and organisational development processes
- HR assistant at an international family business: supporting HR administration and development, employer branding and recruiting
- Dual study programme in business administration at a retail company
- Human Resource Management (M.Sc.)
- Business administration (B.A.) specialising in retail
Cultural due diligence – everything you need to know about assessing cultural fit in M&A transactions
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The M&A process: a concise guide to a successful merger
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Why cultural integration is crucial to the commercial success of mergers and acquisitions – and how to get the M&A process right from the start
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Systemic Culture Compass
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Corporate culture: definition & models
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Corporate culture consulting
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Further reading from this article
- Cultural due diligence – everything you need to know about assessing cultural fit in M&A transactions
- The M&A process: a concise guide to a successful merger
- Why cultural integration is crucial to the commercial success of mergers and acquisitions – and how to get the M&A process right from the start
- Systemic Culture Compass
- Corporate culture: definition & models
- Corporate culture consulting
Articles from the subject area of Laura Wruck
- Understanding and developing corporate culture
- Decision-making culture: from decision to joint action
- Culture development: from analysis to everyday practice
- Change communication: what's decided, what's still open?
- Resistance to change and the routines behind it
- Cultural due diligence: assessing cultural fit in M&A
- The whole team
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