

Founder and CEO transformis Consulting SE | Guest Professor ECNU Shanghai | Certified business mediator (German Mediation Act) | Head of the family business competence team
Robert A. Sedlák
I offer my clients more than forty years of experience as a consultant and coach. Clients repeatedly tell me that my individual approach, my consistency and my broad knowledge of methods are my strengths.
Focus areas
- Strategy development and implementation
- Generational change and succession planning in organisations
- Advising and supporting family businesses through transitions
- Executive coaching
Profile
Robert A. Sedlák, founder and CEO of transformis Consulting SE, Guest Professor at ECNU Shanghai, business mediator: executive coaching, strategy, succession.
Experience and perspective
I offer my clients more than forty years of experience as a consultant and coach. Clients repeatedly tell me that my individual approach, my consistency and my broad knowledge of methods are my strengths.
Consulting focus and topics
- Strategy development and implementation
- Planning and supporting far-reaching transformation in organisations undergoing fundamental (genotypic) change: strategic repositioning, digitalisation, innovation, managing ambidexterity
- Generational change and succession planning in organisations
- Advising and supporting family businesses through transitions
- Executive coaching
Further training
- Resilience – strong in dealing with challenges, with Yvonne Küttel, Institut für Selbstmanagement und Motivation
- Several years of training in systemic consulting and coaching with Prof. Dr. phil. A. von Schlippe, Universität Witten/Herdecke, Wittener Institut für Familienunternehmen
- Several years of training in a curriculum for consultants with a systemic background, Prof. Dr. D. Baecker, Prof. F. B. Simon and Prof. Dr. R. Wimmer, Management Zentrum Witten (MZW) Berlin
- Several years of training in systemic organisational consulting with Prof. Dr. R. Wimmer, Vienna
- “Observing systemically – acting in a solution-oriented way” with Dr. H. Lindemann, Carl von Ossietzky Universität Oldenburg
- “Performance Management Consultant” with Prof. Dr. Herbert J. Kellner, United States Online University, Carlsbad, California
- ZRM® basic course with Dr. Maja Storch, Institut für Selbstmanagement und Motivation, Zurich
- ZRM® certification course ZRM® Coach, Institut für Selbstmanagement und Motivation, Zurich
Certifications
- Certified Management Consultant based on the guidelines of the International Council of Management Consulting Institutes (ICMCI), USA
- Various master trainer licences from Prof. A. E. Ivey, SMS Inc., USA, and Dr. J. Hall, USA: Face to Face, Model for Management, Positive Power and Influence Program®
- Using and interpreting the Hogan Assessment Systems for the HPI, HDS and MVPI tests
- Trainer for the Positive Power and Influence Program®
- Use of ARP (Authority – Responsibility – Power: leading by shaping) and GPOP/GPTP (Golden Profiler of Personality), with Prof. Dr. R. Bents and Dr. R. Blank
- United States Online University, Executive Education Center: performance management, performance simulators, CQ communication system and conflict management with Prof. Dr. H. J. Kellner, Carlsbad, California
- ZRM® Coach
- Certified business mediator under the German Mediation Act (Mediationsgesetz), Mediationsakademie Berlin
Languages
- German
- English
Education / training
- Studies in business administration specialising in marketing
- Training as a retail clerk and HR specialist
Degree
- State-certified business economist
- HR specialist
- Retail clerk
Professional background
- Guest Professor at East China Normal University (ECNU), Shanghai, since 2013
- Head of the ECNU-S&P Research Center for ICT-Enabled Systemic Changes and Innovations
- Management consultant and executive coach
- Various management roles in retail and services at Werhan and the Volkswagen Group
Books
- Den Wandel managen. Systemische Ansichten von Natur und Unternehmen
With Andreas Kühn. integra international, Großhansdorf 1996. ISBN 978-3-00-000309-7. English edition: Managing the change. - Traditionelle Betriebe bewegen. Change-Prozesse in einem über 250 Jahre alten Unternehmen
Contribution in: Jan Kuhnert, Stephan Teuber (eds.), Praxishandbuch Change-Management. Vahlen, München 2008, pp. 247–269. ISBN 978-3-8006-3408-8. - Einführung in das systemische Modell und Leitlinien für Veränderungsprozesse
Contribution in: Henning Henschel, Ingelore Welpe (eds.), Wilderness-Experience. Signum, Wien 2002, pp. 42–60. ISBN 978-3-85436-338-5.
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