Dr. Sina Haupt

Sina leads strategy and organisational development projects, bringing a holistic view of interdependencies and strong conceptual skills; at transformis she is responsible for leadership and communication. An experienced change manager, she brings many years of leadership experience in mid-sized companies and a passion for developing people, teams and organisations. Calm, highly empathetic and diplomatically firm, Sina particularly enjoys leading leadership and culture development processes. Her speciality: cross-functional working structures and teams.

Leadership Corporate culture Change communication Strategy Organisational development

“I make sure organisations stay able to learn and adapt, so they can keep developing amid the tension between long-term goals and day-to-day operations.”

Project experience

• Set up corporate development as a central group function for a utilities group
• Piloting and establishing cross-functional working formats outside the line organisation to identify and tackle issues that matter to the company and to improve the quality of collaboration
• Developing various organisational units by adjusting structures, sharpening functions and roles, providing targeted change support and developing key players and teams
• Professionalising structures, processes and mindset with a focus on communication as a leadership task; establishing specific collaboration models and empowering relevant units to work on communication across reporting lines
• Led a change programme, “Markt & Strategie” (market & strategy), running for more than three years at a mid-sized retailer, to evolve the business model towards multichannel and adapt to a changing target group
• Led a strategy project exploring new, trend-based business options in the automotive supply sector

Focus areas and expertise

• Designing and implementing process architectures for holistic, far-reaching organisational development and transformation
• Developing and delivering tailored learning architectures that link organisational development with individual learning
• Design and implementation of new organisational and leadership structures
• Designing and implementing tailored communication concepts and architectures to support change and development programmes
• Establishing cross-functional leadership teams for strategic development processes
• Interventions for leadership, culture development and team performance

Qualifications & certifications

• Leading and acting with more agility, Teamworks GTQ GmbH
• Agile facilitation techniques, Teamworks GTQ GmbH
• OKR Champion certified by Boris Gloger
• Scrum Master, BORIS GLOGER®
• Product Owner, BORIS GLOGER®
• Accreditation for the Margerison-McCann Team Management Profile
• Systemic coaching and change management according to DBVC e. V., Institut Almut Probst – Organisationsberatung Training Coaching (one-year training)
• TeamworksPLUS® team designer, Teamworks GTQ GmbH
• Languages: German, English, Spanish

Education and professional background

• Head of Change, Leadership and Communication competence team, transformis®
• Senior Project Manager, transformis®
• 10 years on the management board of a mid-sized multichannel retail group
• Head of Marketing and managing director of an in-house media agency
• Managing director of a mail-order healthcare business
• Marketing and strategy consultant focusing on customers, brands and service
• Research associate at the Institute for Marketing, Ludwig-Maximilians-Universität München, focusing on customer, service and brand management, especially interaction management
• Freelance lecturer in marketing at various educational institutions

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