
AI in transformation
AI strategy
Deciding where artificial intelligence should contribute to the company's strategy and value creation, and in what order.

Many companies discuss and trial AI, yet the economic benefit often remains unclear. An AI strategy links the possibilities of the technology to the company's strategy, core competencies and value creation. It gives the organisation a shared direction and clear priorities.
What you come away with
- An agreed top-management position on AI
- Assessed and prioritised fields of AI application
- An AI roadmap with responsibilities and verifiable targets
How we work
- 01
Clarify the starting point
Capture strategic requirements, business model, value creation and current AI initiatives.
- 02
Uncover potential
Identify possible applications with managers, employees and AI experts.
- 03
Assess and prioritise
Compare benefit, feasibility, resource requirements and risks, and make a selection.
- 04
Set the roadmap
Agree the position, priorities, responsibilities and targets.
From isolated pilots to a strategic question
Pilot projects and tools often appear without any systematic assessment of their economic significance. Technical feasibility is then equated with benefit. An AI strategy starts earlier: it asks in which tasks, business processes and services AI can create economic advantages for the company. The starting point is the strategic requirements, the business model and value creation.
Linking AI to the company's own strengths
AI is, in principle, available to every competitor. Generic use therefore tends to produce interchangeable solutions. What makes the difference is linking it to what sets the company apart: its core competencies, its understanding of customers and its experience. Together we clarify which of these strengths AI can develop further and where the business model and the range of services might change.
The technology is available to everyone. What makes the difference is how a company links it to its own strengths.
Agreeing priorities and a roadmap
Potential fields of application are assessed for economic benefit, feasibility, resource requirements and risks. Top management sets out a position on AI that gives the organisation direction. This results in an AI roadmap with priorities, responsibilities and verifiable targets. It is adjusted at regular intervals to new technological possibilities and experience.
Book an initial callWhy efficiency alone is not enough
Many companies have so far used AI mainly to increase efficiency and cut costs. That makes sense, but it opens up only part of the potential. The further development of offerings, services and business models is often overlooked. An AI strategy considers both levels and determines what each means for the company.
Drawing on the company's system intelligence
Managers and employees know processes, interfaces and customers from first-hand experience. What they often lack is knowledge of the new possibilities AI opens up. We combine this experience with the know-how of internal and external AI experts. This brings to light applications that a purely technological view would miss.
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Deliverables: An agreed top-management position on AI; Assessed and prioritised fields of AI application; An AI roadmap with responsibilities and verifiable targets.
The AI strategy does not select tools or vendors and does not replace technical architecture planning. Introducing individual applications into the organisation is the subject of AI transformation. Technical, legal and security questions are coordinated with the relevant specialists.
Frequently asked questions
When is an AI strategy the right step?
When AI is being discussed in the company but its benefit remains unclear, when many isolated pilots run without economic effect, or when leadership does not know where to prioritise AI.
How does the AI strategy differ from AI transformation?
The AI strategy sets direction and priorities for the company. AI transformation deals with introducing specific applications and the resulting changes to roles, responsibility and collaboration.
Do you also select AI tools?
No. Tool and vendor selection and technical implementation lie with the relevant specialists. We clarify what benefit is intended and which organisational conditions it requires.
Prefer to talk directly?
What decision are you facing? Together, we clarify your situation, the people involved and the right next step.


Your initial call
Let’s talk about your situation and what you want to develop in your organisation.
- Your situation
- What brings you to us
- Possible next steps
